Timeline: April 3, 2024          Software: Procreate, Photoshop, Adobe Express, Illustrator, After affect.            Role: Solo Designer   

Overview & Brand Background
In this project, my primary goal was to rebrand Nanjiren to enhance its market competitiveness and emotional connection with consumers. By integrating modern aesthetics, cultural storytelling, and advanced product features, I aimed to position Nanjiren as a brand that provides everyday luxury and warmth.

"Warm Every Moment"
Nanjiren is not just a brand providing thermal underwear and home clothes; it is a companion that brings warmth during the coldest and loneliest moments. Whether it's heading out on a cold winter morning or returning home alone on a chilly night, Nanjiren's products offer both physical and emotional warmth.

"Embrace the Real You"
Through brand storytelling and cultural connections, Nanjiren encourages consumers to face life's challenges and pursue their true selves. 

In the new design brand story, I emphasized the unique cultural heritage of Nanjiren, conveyed emotions through stories, and narrowed the distance with consumers. For example, in the brand story, through Li Ming's experience, it shows how the brand can bring warmth and encouragement to consumers in the cold and loneliness.

Through the integrated online and offline sales model, we create a seamless shopping experience, strengthen communication with customers through community activities, and promote the unique concept of the brand. As well as, Introduce smart textile technology to enhance product functionality, such as temperature regulation and durability. We will also collaborate with local athletes and artists to launch limited-edition products with cultural resonance.

The new design has a highly recognizable and clearly symbolic new brand logo, with a modern flat design to attract a new generation of consumers. The new packaging uses natural tones to convey the brand's concept of warmth and comfort.